If you’ve been through the comms approval process a few times, you’ll know – the pain is real.

Getting through layers of people to approve a pice of content, whether it’s a video, a design, a press release or other copy – it can be excruciating.

Stay strong.  Keep fighting for what you know will make the piece engaging and useful to the audience.

It might take the diplomacy skills of a hostage negotiator, but it matters and will be appreciated by the people who have to read or look at your content.

Beat the comms approval process!

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