If you’ve been through the comms approval process a few times, you’ll know – the pain is real.
Getting through layers of people to approve a pice of content, whether it’s a video, a design, a press release or other copy – it can be excruciating.
Stay strong. Keep fighting for what you know will make the piece engaging and useful to the audience.
It might take the diplomacy skills of a hostage negotiator, but it matters and will be appreciated by the people who have to read or look at your content.
Beat the comms approval process!