Choosing channels to use in your comms takes a bit of experience, and knowledge, if you want to do it well.

Back in the day when Pinterest was the new social media kid on the block, I got really excited.

‘I want to play within this lovely new visual platform’, I thought.

I made a board of pins that described a local government budget consultation. I drew little icons and everything.

Breaking it down, and making it easier to understand was actually quite rewarding.

But it resulted in metaphorical tumbleweed.

First, nobody using Pinterest is arsed about council business. Even the most civic-minded people are there for other reasons.

And second, I’d not really worked out why I was doing it or who I was doing it for.

I hadn’t thought it through. I was choosing channels based on me, not my audience.

Still, it taught me a lesson.