I would like to share with you some old advice passed down to me through the generations: ‘Don’t be a dick’.

This is my quick guide especially for comms pros to help you heed these words of wisdom.

Evacuate when the ‘being a dick’ alarm sounds

The ‘being a dick’ klaxon goes off when:

• Your haven’t thought about how it might affect other people
• You are ignoring a nagging voice in your head saying it’s a bit wrong
• You are being insulting or cruel

Personally, I don’t always achieve success, but I do my best and I hope this post has helped you to celebrate National Don’t Be A Dick Day.