I spend all my time helping comms people to be more creative and effective in their work.
If there’s one thing I regularly see as a barrier to creativity, it’s being so bloody busy that you can’t think straight.
I remember it used to make me feel important and useful to have so much on, it felt like I had no time to rest.
Then I burnt out and made a load of crap decisions (which turned out OK, but still).
Holidays, breaks, lunches, walks – they are not a luxury. They’re fundamental to doing good work.
Drop everything, know it can wait, and have a rest.