I spend all my time helping comms people to be more creative and effective in their work.
If there’s one thing I regularly see as a barrier to creativity, it’s being so bloody busy that you can’t think straight.
I remember it used to make me feel important and useful to have so much on, it felt like I had no time to rest.
Then I burnt out and made a load of crap decisions (which turned out OK, but still).
Holidays, breaks, lunches, walks – they are not a luxury. They’re fundamental to doing good work.
Drop everything, know it can wait, and have a rest.
I think we all strive for working 100% in the way described the left.
Don’t feel alone or like a failure if tasks get thrown at you last minute and you experience something like the chaos on the right.
It happens to loads of us.
I aim to always have a couple of priority projects that are planned and get my full creative and strategic attention.
The rest has to go a little bit more like the jumble of capable but reactive comms.
So I’m off to make myself a cuppa, and I might even make it an Irish coffee!