the curse of ‘busy’

The curse of busyI spend all my time helping comms people to be more creative and effective in their work.

If there’s one thing I regularly see as a barrier to creativity, it’s being so bloody busy that you can’t think straight.

I remember it used to make me feel important and useful to have so much on, it felt like I had no time to rest.

Then I burnt out and made a load of crap decisions (which turned out OK, but still).

Holidays, breaks, lunches, walks – they are not a luxury.  They’re fundamental to doing good work.

Drop everything, know it can wait, and have a rest.

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