I think we all strive for working 100% in the way described the left.

Don’t feel alone or like a failure if tasks get thrown at you last minute and you experience something like the chaos on the right.

It happens to loads of us.

I aim to always have a couple of priority projects that are planned and get my full creative and strategic attention.

The rest has to go a little bit more like the jumble of capable but reactive comms.

So I’m off to make myself a cuppa, and I might even make it an Irish coffee!