When people ask you to make their post go viral. When they tell you about a great event happening in an hour. When they want you to ‘send a quick press release’. “ALRIGHT, LEAVE IT TO ME AND MY COMMS … Continue reading me and my comms unicorn
It’s lovely being freelance, I love every minute. But often, people can forget that we don’t get paid for holidays, meetings, phone calls, coffee chats. And imagine how employed people would react if every month their employer stalled on paying their salary?! Everything – client management, finance, office cleaning, PR, motivation – is our own responsibility. It’s fantastic but no means an easy ride. So here’s a game of Freelancer Facepalm Bingo to make the requests and comments we get feel like fun. I hope you don’t get a full house too soon. If you’re a comms freelancer, you might … Continue reading freelancer facepalm bingo
Choosing channels to use in your comms takes a bit of experience, and knowledge, if you want to do it well. Back in the day when Pinterest was the new social media kid on the block, I got really excited. ‘I want to play within this lovely new visual platform’, I thought. I made a board of pins that described a local government budget consultation. I drew little icons and everything. Breaking it down, and making it easier to understand was actually quite rewarding. But it resulted in metaphorical tumbleweed. First, nobody using Pinterest is arsed about council business. Even … Continue reading choosing channels
I’ve seen many a consultation fail. An organisation says, ‘what do you think of this thing we want to do’, then someone says what they think, and the organisation says thanks for the comments. This is not ‘engagement’. At best, if the comment actually does influence your organisation’s work, it’s a transaction. At middling it’s a big fat waste of time. At worst, everyone who commented gets annoyed and will never trust that you actually care what they think. Meaningful engagement is where you listen to what’s said and ask follow up questions. It’s when you regularly talk to your … Continue reading consultation
How often when people are invited to ‘have their say*’, do the opinions and suggestions made make it into policy, or get acted upon in any way? There no way all the feedback is groundless or unhelpful. These engagement initiatives … Continue reading ‘have your say’
Any one of these comms superpowers would come in handy, right? But if I had to choose, I’d go for super speed, so I can procrastinate three times faster. Continue reading which comms superpowers would you choose?
I can’t count the number of times people have said to me ‘do your comms magic on this’, or ‘sprinkle some stardust on that’. We know we’re strategic professionals, testing things out and learning as we go. But we may … Continue reading the comms unicorn