Choosing channels to use in your comms takes a bit of experience, and knowledge, if you want to do it well. Back in the day when Pinterest was the new social media kid on the block, I got really excited. ‘I want to play within this lovely new visual platform’, I thought. I made a board of pins that described a local government budget consultation. I drew little icons and everything. Breaking it down, and making it easier to understand was actually quite rewarding. But it resulted in metaphorical tumbleweed. First, nobody using Pinterest is arsed about council business. Even … Continue reading choosing channels
I’ve seen many a consultation fail. An organisation says, ‘what do you think of this thing we want to do’, then someone says what they think, and the organisation says thanks for the comments. This is not ‘engagement’. At best, if the comment actually does influence your organisation’s work, it’s a transaction. At middling it’s a big fat waste of time. At worst, everyone who commented gets annoyed and will never trust that you actually care what they think. Meaningful engagement is where you listen to what’s said and ask follow up questions. It’s when you regularly talk to your … Continue reading consultation
How often when people are invited to ‘have their say*’, do the opinions and suggestions made make it into policy, or get acted upon in any way? There no way all the feedback is groundless or unhelpful. These engagement initiatives … Continue reading ‘have your say’
Any one of these comms superpowers would come in handy, right? But if I had to choose, I’d go for super speed, so I can procrastinate three times faster. Continue reading which comms superpowers would you choose?
If you’ve been through the comms approval process a few times, you’ll know – the pain is real. Getting through layers of people to approve a pice of content, whether it’s a video, a design, a press release or other … Continue reading comms approval process
If employees don’t know what’s appropriate to say, they’re either: Feeling disgruntled or misunderstood and need support from management. Unaware of the consequences of their comments and need education from the HR or learning and development team. The main point … Continue reading social media offence