I think we all strive for working 100% in the way described the left. Don’t feel alone or like a failure if tasks get thrown at you last minute and you experience something like the chaos on the right. It … Continue reading the comms dream Vs the reality
When people ask you to make their post go viral. When they tell you about a great event happening in an hour. When they want you to ‘send a quick press release’. “ALRIGHT, LEAVE IT TO ME AND MY COMMS … Continue reading me and my comms unicorn
Choosing channels to use in your comms takes a bit of experience, and knowledge, if you want to do it well. Back in the day when Pinterest was the new social media kid on the block, I got really excited. ‘I want to play within this lovely new visual platform’, I thought. I made a board of pins that described a local government budget consultation. I drew little icons and everything. Breaking it down, and making it easier to understand was actually quite rewarding. But it resulted in metaphorical tumbleweed. First, nobody using Pinterest is arsed about council business. Even … Continue reading choosing channels
I’ve seen many a consultation fail. An organisation says, ‘what do you think of this thing we want to do’, then someone says what they think, and the organisation says thanks for the comments. This is not ‘engagement’. At best, if the comment actually does influence your organisation’s work, it’s a transaction. At middling it’s a big fat waste of time. At worst, everyone who commented gets annoyed and will never trust that you actually care what they think. Meaningful engagement is where you listen to what’s said and ask follow up questions. It’s when you regularly talk to your … Continue reading consultation
Sticky post
Any one of these comms superpowers would come in handy, right? But if I had to choose, I’d go for super speed, so I can procrastinate three times faster. Continue reading which comms superpowers would you choose?
