
Going viral
Listen, Graham. I’m good – in fact, I’m brilliant – at my job. But I’m not a miracle worker. Continue reading Going viral
Listen, Graham. I’m good – in fact, I’m brilliant – at my job. But I’m not a miracle worker. Continue reading Going viral
When people ask you to make their post go viral. When they tell you about a great event happening in an hour. When they want you to ‘send a quick press release’. “ALRIGHT, LEAVE IT TO ME AND MY COMMS … Continue reading me and my comms unicorn
It’s lovely being freelance, I love every minute. But often, people can forget that we don’t get paid for holidays, meetings, phone calls, coffee chats. And imagine how employed people would react if every month their employer stalled on paying their salary?! Everything – client management, finance, office cleaning, PR, motivation – is our own responsibility. It’s fantastic but no means an easy ride. So here’s a game of Freelancer Facepalm Bingo to make the requests and comments we get feel like fun. I hope you don’t get a full house too soon. If you’re a comms freelancer, you might … Continue reading freelancer facepalm bingo
Choosing channels to use in your comms takes a bit of experience, and knowledge, if you want to do it well. Back in the day when Pinterest was the new social media kid on the block, I got really excited. ‘I want to play within this lovely new visual platform’, I thought. I made a board of pins that described a local government budget consultation. I drew little icons and everything. Breaking it down, and making it easier to understand was actually quite rewarding. But it resulted in metaphorical tumbleweed. First, nobody using Pinterest is arsed about council business. Even … Continue reading choosing channels
If employees don’t know what’s appropriate to say, they’re either: Feeling disgruntled or misunderstood and need support from management. Unaware of the consequences of their comments and need education from the HR or learning and development team. The main point … Continue reading social media offence
That person who complains that social media is full of angry people whinging, then you look at that person’s tweets on their personal account and all they do is complain themselves. People have a right to complain, and if you … Continue reading community management
I drew these ‘Myths of PR’ cartoons to illustrate some of the chapters in Rich Leigh’s new book, with the same name. You can buy it here: https://www.amazon.co.uk/Myths-Pr-Publicity-Popular-Misconceptions/dp/0749479590 Continue reading myths of PR: consumers want conversations with brands